AQUAPHOR, a long-established name in water filtration, had a strong reputation but a clinical, sterile brand presence. My role was to shift this perception—modernising the brand to feel more fun, engaging, and consumer-friendly while maintaining its credibility in the market.

I led a full brand transformation, reshaping AQUAPHOR’s digital presence across social media and its website. Through bold, approachable visuals, a more relatable tone of voice, and strategic content creation, I repositioned the brand to better connect with everyday consumers while still appealing to its heritage roots.

The result? A fresh, dynamic brand identity that feels both trustworthy and engaging, driving stronger consumer connection and online engagement.